About The Program
Focused on helping local businesses stand out, build trust, and show their community they're proudly locally owned and operated—now and for the future.

Our Mission

Make It Easy to Support Local

Every day, people choose where to shop, eat, and spend, but it’s not always clear which businesses are truly locally owned. In a world where private equity firms are buying up hometown favorites and blending them into national chains, it’s harder than ever to tell what’s still independent.

That’s where the Locally Owned and Operated certification comes in.

We created it to help consumers identify and support businesses that are rooted in their community, places where the owners live nearby, hire locally, and reinvest close to home.

This isn’t just about shopping small. It’s about preserving the character of our neighborhoods, keeping dollars in the local economy, and making sure the businesses we love stay in the hands of people who care.

The choice to support local shouldn’t be a guessing game. Now, it doesn’t have to be.

the partner

initiative led with genuine dedication

This program is proudly sponsored by Mainshares, a company dedicated to keeping small businesses locally owned for the long haul.

Mainshares helps retiring owners sell their businesses to the next generation of local operators, often longtime employees, rather than to outside buyers. They provide the capital, structure, and support to make that transition possible, ensuring that these businesses don’t just survive, but thrive with new local leadership.

Through this partnership, we’re not only recognizing local ownership, we’re actively protecting it.

Certified & Seen

Join hundreds of certified local businesses
Be part of a growing network of locally owned businesses proudly making a difference in their communities. Certification is free, fast, and easy—and it helps customers find and support businesses like yours.
Frequently Asked Questions
Why do you run this program?
Mainshares is a financial services company that offers its services to independent small businesses. We sponsor the locally owned and operated certification program to amplify small business ownership across the country. Without programs like this, there is not enough support for small businesses (our customers) to survive and thrive.
Is certification really free?
Yes! There’s no cost to apply or receive your certification materials.
How long does it take?
  • - Filling out the application form takes less than 5 minutes.
  • - Applications are typically reviewed within 2 business days.
How do you verify we are locally owned?
We use the information you provide in your application, along with publicly available information to certify your status. We may also contact you using the contact information you provide in your application to verify details.
Who qualifies?
  • - Independently owned businesses based in the local community.
  • - Businesses with majority local ownership and decision-making authority.