For Katrina Hobley, cleaning is more than a task. It is a way to bring order, safety, and peace of mind into people’s lives. She founded East & West Coast Cleaning after recognizing the need for dependable, detail-focused service in high-traffic spaces like medical offices and short-term rentals. Her commitment to doing meaningful work and building something of her own has become the foundation for a business that reflects her values, her work ethic, and her heart for helping others.
"As a business owner, the values I hold most important are integrity, reliability, and quality. I believe in doing the job right the first time and treating every client’s space with the same care and attention I would give my own."
Earning Trust Through Consistency and Care
Launching a new business came with its fair share of challenges. Gaining credibility in sensitive environments required Katrina to prove herself with consistent results. She also faced the difficulty of finding team members who shared her standards. Balancing client expectations with tight scheduling demands was another hurdle, especially with fast turnarounds in the short-term rental market. Katrina’s steady focus on quality and clear communication helped her overcome each challenge and build lasting relationships with her clients.
A Moment That Reinforced the Mission
One of Katrina’s most meaningful experiences came when a local medical office called her during a flu outbreak. They were struggling to maintain a safe environment and needed help immediately. Katrina and her team responded quickly with a detailed sanitation plan and worked after hours to avoid disrupting patient care. The staff expressed deep relief and gratitude, and that moment reminded Katrina why her work matters. It showed that cleaning is not just a service, it is a way to care for others when they need it most.
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Committed to Community and Connection
Katrina believes that a strong business should reflect and uplift the community it serves. She hires local team members to create stable job opportunities, sources products from nearby suppliers whenever possible, and gives back through discounted services and volunteer efforts. Whether it is preparing a community center for an event or helping a nonprofit stretch their resources, East & West Coast Cleaning shows up with heart and purpose.
A Clear Path for Growth
Looking ahead, Katrina is focused on expanding her team to take on larger contracts while maintaining the same level of care her clients rely on. She is introducing new services such as eco-friendly cleaning packages and post-construction deep cleans. Her long-term vision includes starting a small training program to help others in the community gain valuable skills and stable work. She is proud of what she has built and excited for what is still to come.
Pride in the Process
For Katrina, owning a business means having the freedom to create something meaningful. She gets to define the culture, set the standard, and watch her hard work turn into lasting results. The pride her team takes in their work, the trust of loyal clients, and the opportunity to support her family all serve as daily reminders of why she started. More than just a cleaning service, East & West Coast Cleaning is a reflection of Katrina’s values, her vision, and her determination to make every space—and every relationship—better.
